Enhance DSP Campaign Performance with AI 

Use Trapica with the top DSP's to automate campaigns, optimize targeting, and receive advanced holistic audience insights.


DSP Targeting



An AI layer on top of your programmatic buying platform

Trapica's automation allows you to put your programmatic ad campaigns on autopilot.

By automating your campaign targeting, budget scale, bidding, and more, you can spend less time worrying about the details and focus on the overall marketing strategy instead and scale faster.

Icon of a target with an arrow hitting the bullseye
Make real-time updates to audience targeting based on who's actively converting
Icon of chart with arrow pointing up.
Budget Scale
Set parameters that define when to scale and to what amount, mitigating the risk of increased conversion costs
Icon of two images.
Creative A/B Testing
Automatically A/B test ad creatives to ensure the top performers are consistently pushed out
Icon of gear with a stopwatch
Cross-Platform Optimization
Use the AI learning to enrich the targeting definitions on less robust platforms
Icon of a money bag
Budget Management
Redistribute the campaign budget to be directed to the highest performing ads
Cross-Device Optimization
Optimize your programmatic ads across mobile, desktop, and tablet devices
Focus targeting on the specific locations that bring in the best conversions and avoid the areas that don't
Built for Publishers
Get your content in front of the right audience and see performance improve
Bid Optimization
Automatically adjust your bidding strategy to reach the right customers in the most cost-effective way
Insights & Monitoring
Redistribute the campaign budget to be directed to the highest performing ads

Get a holistic view of your converting audiences based on DSP data

How well do you know the people who interact with your brand?

Trapica's a analyze your audience and tell you the geographic, demographic, and interest-based targeting segments that best represent your audience.

Alek Grinberg

"Trapica has consistently proven to get CPAs below what we see with the platform algorithms alone. The ROI has been strong through multiple tests and evaluations, which makes the partnership a no-brainer."

Alek Grinberg Senior Director of Marketing @ HOMER
Optimized Ad
Average CPA
Average ROI
Integrations across
marketing channels

Ready to learn how Trapica can help you automate
and optimize your DSP campaigns?

Contact Sales