Crafting an In-House Marketing Strategy

Stepping away from an agency can be a difficult, but there are a few ways to make it an easier transition. By putting the right people to the task and using dynamic tools, you can make the most out of an in-house marketing strategy.


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Six Key Actions: In-House Marketing

We've laid out six key actions that need to be taken into consideration when making the transition from agency to in-house. How does your plan compare?

1 | Build Your Team

Bring smart marketers onto your team that know the ins and outs of your ad platforms and can keep up with an every-changing industry.

2 | Understand the Data

Your data tells a story. How are people moving through your conversion funnels? Have you been able to scale efficiently in the past?

3 | Manage Several Platforms

Every advertising platform has a unique set of standards and policies. Make sure your internal team is knowledgable across all of your relevant platforms.

4 | Use Dynamic Tools

Are there any tools that can make it easier to create, manage, and optimize your ad campaigns? Here at Trapica, we believe AI tools can really boost your strategy.

5 | Track Performance

It's important to track campaign performance and continuously adapt your strategy to reach the most relevant audience at any given moment.

6 | Improve ROI

Pushing out ads is one thing, but maintaining and improving your ROI is a challenge on its own. Don't spend your ad dollars on campaigns that generate a poor return.

Alek Grinberg

"Trapica has consistently proven to get CPAs below what we see with the platform algorithms alone. The ROI has been strong through multiple tests and evaluations, which makes the partnership a no-brainer."

Alek Grinberg Senior Director of Marketing @ HOMER
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Ready to break up with your agency?

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